BOBBI DULANEY
PRODUCTION + OPERATIONS HIGHLIGHTS
BEYOND INC
Led high-volume creative ops 4 brands: Bed Bath & Beyond, Overstock, Zulily and buybuy Baby.
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Work-Life Balance & Efficiency: Enabled the team to shift from burnout-level 9am–9pm workdays to consistent 8-hour days without new headcount, even as brand scope quadrupled.
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Process Redesign: Cut creative turnaround time by 33% via the implementation of Figma templates, component libraries, and approval and QA process redesign.
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Workflow Architecture: Scoped, designed, and implemented ClickUp workflow systems for marketing, operations, creative, editorial, and video teams creative a single source of truth and streamlined communication hub; included intake templates, approval structures, and automation for cross-team collaboration.
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Adaptability & Innovation: Successfully engineered a high-volume AI imagery workflow in response to the strategic closure of the physical photo studio, maintaining asset quality and volume while realizing ~$1.2M in annualized savings.
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Risk Management: Facilitated weekly creative review meetings and alignment sessions to flag risks, unblock dependencies, and prioritize tasks across multiple brands simultaneously.
BETABRAND
Directed day-to-day production and operations for in-house creative team, overseeing timelines, budgets, resourcing, and vendor coordination.
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Executive Efficiency: Reduced executive oversight by >80% (from roughly 10 hours/week to 1–2 hours/week) by streamlining approval hierarchies and review processes.
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Workflow Tech: Built a Monday.com workflow system and revised briefing templates, reducing creative revisions by 25%.
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Studio Management: Managed the full lifecycle of weekly PDP shoots and monthly campaigns with a $215K annual budget, supervising casting, location scouting, prop styling, and equipment logistics.
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Pipeline Stability: Improved workflow stability by shifting delivery timelines from "day-before-live" to "two weeks before launch."
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Vendor Management: Negotiated vendor contracts, evaluated performance, and managed hybrid in-house plus contractor workflows.
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Asset Velocity: Implemented cloud-based storage with comprehensive taxonomy system, cutting delivery and retrieval times by 80% and enabling universal asset access across teams.
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Shoot Cadence: Directed weekly PDP shoots, monthly campaigns, and two seasonal shoots per year, establishing a reliable production cadence.
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On-Set Direction: Concepted, storyboarded, and directed shoots to evolve brand identity; managed production from early pre-production through final execution.
SUNBASKET
Led creative production, all things video, and cross-channel design production for organic meal kit business—spanning rebranding efforts, seasonal refreshes, ad campaigns, and brand storytelling.
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High-Budget Production Leadership: Directed on-set video execution for major seasonal campaigns ($150k–$250k production budgets), managing complex shotlists, in collaboration with agencies and vendors.
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Rebrand Leadership (2021): Led design and production for the 2021 rebrand across web, TV, social, print, and packaging in under three months, producing hundreds of deliverables on top of day to day asset requests.
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Workflow Architecture: Implemented efficient asset and project management workflows in Asana; aligned cross-functional teams and ensured timely approvals.
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QA Loops: Developed creative QA loops to maintain quality across video, photography, and design, ensuring consistency in brand guidelines.
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Resource Management: Onboarded and managed freelance talent and production agencies; coordinated logistics, equipment, and schedules for scalable production.
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A/B Systems: Built modular ad systems and detailed A/B testing frameworks for motion display ads, enabling rapid iteration of copy/design variants to lower CAC.
LIVING DREAM ARTS
Directed nonprofit operations and creative strategy during merger of two arts programs.
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Increased funding by 30% through improved donor strategy and visual storytelling
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Rebranded full org including logo, palette, site, and print assets
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Managed cross-functional teams, vendors, budgets of ~$50K
WHITMORE PRODUCTIONS
Managed creative operations for bestselling author and Netflix host Ramit Sethi.
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Handled intake and resourcing for 60+ deliverables/month
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Improved creative throughput by 104% by streamlining workflows