BOBBI DULANEY
PRODUCTION + OPERATIONS HIGHLIGHTS
BEYOND INC
Leads high-volume creative ops across Bed Bath & Beyond, Overstock, and BuyBuy Baby, managing a team of 7 designers and jumping in hands-on as needed.
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Reduced turnaround time by 33% via ClickUp rollout, automated scheduling, and revamped campaign workflows
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Implemented clear intake + approval systems for end-to-end project visibility
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Collaborated cross-functionally with Marketing, Merchandising, and Leadership to align on priorities and streamline delivery
BETABRAND
Directed day-to-day production operations for in-house creative team, overseeing timelines, budgets, resourcing, and vendor coordination.
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Cut revision cycles by ~25% with automated production flows and review process overhaul (Monday.com)
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Improved conversion rate by >5% by rebranding the full visual identity and enhancing UX in partnership with Engineering
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Delivered full brand refresh in 2 months across all channels
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Managed external contractors and budgeted vendors for seasonal campaigns and special projects
SUNBASKET
​Led creative production, all things video, and cross-channel design production for organic meal kit business—spanning rebranding efforts, seasonal refreshes, ad campaigns, and brand storytelling.
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Delivered full brand refresh in 2 months across all channels
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Produced campaigns for TV, web, social, and print, with budgets up to $250K per project
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Managed creative intake and approvals in Asana; mentored freelance designers
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Produced #1 Facebook ad in March 2020 (e-commerce vertical)
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Aligned creative direction with Product, Culinary, and Marketing teams
LIVING DREAM ARTS
Directed nonprofit operations and creative strategy during merger of two arts programs.
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Increased funding by 30% through improved donor strategy and visual storytelling
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Rebranded full org including logo, palette, site, and print assets
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Managed cross-functional teams, vendors, budgets of ~$50K
WHITMORE PRODUCTIONS
Managed creative operations for bestselling author and Netflix host Ramit Sethi.
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Handled intake and resourcing for 60+ deliverables/month
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Improved creative throughput by 104% by streamlining workflows