Led end-to-end creative production for a nationally recognized brand during a high-volume rebranding phase. Balanced resourcing, intake, and delivery for multi-channel campaigns.
 

Role: Oversaw creative operations, production, and visual execution across all channels. Directed a team of six designers and approved brand-aligned style guides tailored to channel needs.

 

Impact:

• Delivered hundreds of assets on time, on brand, and on brief

• Reduced turnaround by 33% via ClickUp + custom workflows

• Maintained high visual standards across high-volume output

• Strengthened alignment with marketing + merchandising teams

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Collaborators: Creative Direction: Nahum Reyes · Video: Nico Ridruejo-Simmonds · Photography: Overstock Studio Team · Gen AI: Zoe Ance · Design: Zoe Ance, Sarah Miller, Sammie Fugate,