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Hi there,

I'm Bobbi, a creative leader with deep empathy for the audience and a knack for guiding creative teams to beautiful results.  I'm equally adept in creative execution, and team building, and am known for developing strong bridges between departments. When I'm not on set or obsessing over colorways and typography you can usually find me watching horror films, eating tiramisu, or honing my circus act. 

"Bobbi's creative talent and can-do approach know no bounds. Having her on our team simply made every project better. She is an accomplished designer with a sharp eye for detail. She is a genius at editing, highly skilled in production, a nimble producer,  brilliant with social content and UGC, and an artist in storytelling and narrative. To top it all off, she is generous with her time, dedicated to teamwork, open-minded, and always finds a way to make the impossible possible. 
I could not recommend Bobbi more highly."

Brigitte Brady-Harris - VP of Brand Marketing, Sunbasket

Résumé
 

SKILLS

Art Direction, Team Leadership, Print Design, Digital Design, Branding, Project Management, Creative Process +  Workflow Optimization, Video Production, Photography, Post-Production, Type and Layout, Adobe Suite, Photoshop, InDesign, Sketch, Figma, Most Project Management Systems

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SELECT PROFESSIONAL EXPERIENCE

BETABRAND, SAN FRANCISCO

Art Director | August 2022 - Present​

  • Rebranded visual ID, developed brand kit, and achieved fresh cohesive brand aesthetic in first 2 months.

  • Developed and maintains brand and campaign standards for photography, design, typography, video, and web.

  • Oversees styling, photography, retouching, copywriting, print, package, interactive and digital design.

  • Improved lead time by 700% and reduced supervisor’s workload by ~500% by streamlining review processes.

  • Art Directs seasonal campaigns and product launches and manages and mentors the creative team.

  • Enhanced cross-team communication and multi-channel brief deliverable quality by developing an integrated marketing calendar and brief templates for company-wide use. 

  • Reduced email unsubscribe rate from avg. 0.17 % to avg. 0.07%, increased CTR from avg. 0.2% to avg 1.1%

  • Web redesign resulted in ~20%  improvement in website conversion rate.

 

SUNBASKET, SAN FRANCISCO

Video Producer | May 2021 - July 2022

Creative Producer | October 2019 - May 2021

Video Editor + Graphic Designer | April 2019 - October 2019

  • Produced and Assistant Directed photo/video shoots with budgets between $50k - $250k for tv and online

  • Created top-performing Facebook ad in the e-commerce vertical for March 2020

  • Improved interdepartmental communication  resulting in increased quality and improved turnaround time of omnichannel deliverables through the development of new project management workflows

  • Elevated beans aesthetic, improved cohesion of campaigns through art direction and mentorship of jr. designers, defined typographic and motion style guides, ensured brand standards and brief  were met

  • Led Sunbasket 2021 visual ID rebrand execution (inclusive of packaging, print, digital, tv) in 3-months

  • Increased brand's social presence with on-trend organic videos for Instagram (1500% increase in organic views), Youtube (143% increase in views), and Tiktok (400% growth rate)

  • Designed weekly magazine, collaborating with photography and copywriting teams

 

SAVVY REST, BERKELEY

Graphic Designer + Video Producer | December 2016 - April 2019

  • Grew YouTube subscribers by 141% with clear messaging and consistent quality videos on limited budget

  • Executed video production pre through post, developed motion LP heroes, reducing bounce by 6%

  • Increased in-store traffic by 20% with design of effective out-of-home advertising

 

WHITMORE PRODUCTIONS, SAN FRANCISCO
Associate  Producer | October 2013 - April 2015

  • Streamlined creative agency's SOPs resulting in 104% improvement in on-time projects, collaborated with internal team and with clients to develop project scope, needs, and timelines

  • Produced  ~60 long and short-form videos of branded educational content and related marketing materials

 

EDUCATION

California College of the Arts, San Francisco, Ca | BFA | Media Arts | Graduate with Honors

 

AWARDS

  • Best Experimental Short, Northwest Film Forum 2006 - Wires 

  • Official Selection of Topanga Film Festival 2014 - Apotheosis

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