​Developed a bold, minimal campaign look for Betabrand’s Black Friday sale. Using bright, in-camera color overlays and stripped-back styling, the visuals stood out in a crowded promo space while maintaining brand recognition.

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Role: Directed photo art direction and designed campaign assets across web, email, and social. Focused on simplicity, contrast, and high visibility to break through during peak seasonal noise.

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Impact

• Delivered a distinct, visual style aligned with brand tone

• Produced cohesive campaign across digital channels

• Supported record-breaking traffic and conversion

 

Collaborators: Photography: Shannon Sinclair Stylist: Rachel Hall