top of page
2700x1050 Banner.png

BETABRAND SUMMER

Art Director & Creative Producer, Copywriter

Led creative direction and production for Betabrand’s summer push, launching new denim, shorts, and tops beyond their iconic Dress Pant Yoga Pants. Assets spanned paid + organic social, email, and web.
 

Role: Directed concept, casting, set design, and styling. Captured the viral Barbie trend through propping, color, and model selection—then grounded it in Betabrand’s voice with playful typography and geometric set pieces I hand-built and painted.

​

Impact:

  • Created distinctive campaign with strong brand DNA

  • Delivered cross-channel digital assets on tight deadlines

  • Boosted visual engagement via light-hearted styling

​​​​

Credits: Copy: Bobbi Dulaney, Graphic Designers: Bobbi Dulaney + Zach Gomez, Photographer: Shannon Sinclair, Stylist: Rachel Hall

Sig-Dark-Indigo_06.png
Summer_Ads_V4_9x16.png
Summer_Ads_V2_9x16.png
Summer_Ads_V2_9x16-1.png

Typography

Using both brand fonts we created emphasis where needed while creating visual interest and levity with playful layouts throughout the campaign.

Summer_Ads_V2_9x16-1.png

Creative Highlights

  • I personally built a set that echoed brand quirk and shape used in digital design which added dimension

  • Color palette captured the fun and energy of summer

  • Models and color palette were a nod to the "Barbie Summer" the campaign launched in, connecting to the trend of the moment

  • Typography, copy, and layout reflected Betabrand’s wit and playfulness

Summer_Ads_V3_9x16.png
Summer_Ads_V1_9x16.png
Summer_Ads_V4_9x16.png
Summer_Ads_V2_9x16-3.png

©2023 by Bobbi Dulaney.

bottom of page