Sunbasket

Creative Producer, Video + Design

Led creative production, video, and design across seasonal refreshes, paid and organic ads, and a full-scale visual rebrand for Sunbasket’s organic meal kit brand.

Role: Concepted, storyboarded, directed, and edited video and motion graphics; designed brand and performance assets; oversaw creatives and agencies; and managed production across still and motion. Partnered with marketing, leadership, photographers, and stylists.

Impact

Produced full rebrand in 2 months across all touchpoints
Created #1 Facebook ad in e-comm vertical and drove +1500% Instagram views, +143% YouTube views, +400% TikTok follower count.
Produced high-performing assets across TV, digital, print

Credits: CD: Matthew Jernigan, Photo/Video: Erin Scott, Stacy Ventura, Kelly Puleio, Playdate

Video Ads

Directed and edited high-performing ads with an emphasis on conversion and storytelling. Targeted platform-specific optimizations across Pinterest, Facebook, Instagram, and YouTube.

Organic Video

Shot, edited, and delivered social-first content with playful, real-food energy—driving major gains in follower growth and video views.