Video Producer & Graphic Designer

Produced branded photo and video content for Savvy Rest, an organic bedding and furniture company. As a one-person creative team, I led end-to-end production—from storyboarding and scriptwriting to shooting, editing, and design. Visuals highlighted softness, sustainability, and quality through natural light, clean composition, and grounded storytelling. 

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Role: Concepted and executed photo and video content across digital and in-store. Shot lifestyle footage in Mendocino and produced educational and behind-the-scenes videos in Berkeley and Charlottesville locations.

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Impact:

• Reduced site bounce rate by 6% with embedded brand videos

• Increased YouTube subscribers by 141%

• Boosted in-store traffic by 10% w/ OOH campaign

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Credits: Bobbi Dulaney