Led campaign development and creative production for BuyBuy Baby, including concepting, digital design, and oversight of multichannel rollout.

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Role: Developed campaign concepts, designed digital assets, and approved email creative. Co-led launch billboard with fellow designer. Oversaw creative production, resourcing, and project management for the brand.

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Impact:

• Delivered cohesive campaigns across web, social, and email

• Launched billboard campaign in key markets

• Streamlined creative workflows across brand

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Collaborators: Co-Designers: Paige Dearden,  Macey Randall